Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels [2 ed.] 9781401960605

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $1

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Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels [2 ed.]
 9781401960605

  • Commentary
  • With a Foreword by Dan Kennedy

Table of contents :
Foreword
Preface
Note to the Reader
Introduction
SECTION ONE: Sales Funnel Secrets
Secret #1: The Secret Formula
Secret #2: Hook, Story, Offer
Secret #3: The Value Ladder
Secret #4: The Attractive Character
Secret #5: Funnel Hacking
Secret #6: Seven Phases of a Funnel
Secret #7: Follow-Up Funnels
SECTION TWO: The Funnels in the Value Ladder
Front-End Lead Funnels
Secret #8: Lead “Squeeze” Funnels
Secret #9: Survey Funnels
Secret #10: Summit Funnels
Unboxing Funnels
Secret #11: Book Funnels
Secret #12: Cart Funnels
Secret #13: Challenge Funnels
Presentation FunnelsSecret #14: Video Sales Letter Funnels
Secret #15: Webinar Funnels
Secret #16: Product Launch Funnels
Back-End Phone Funnels
Secret #17: Application Funnels
SECTION THREE: Funnel Scripts
Front-End Lead Funnel Scripts
Secret #18: “Curiosity-Based Headline” Scripts
Secret #19: “Who, What, Why, How” Script
Unboxing Funnel Scripts
Secret #20: “Star, Story, Solution” Script
Secret #21: “OTO” Script
Presentation Funnel Scripts
Secret #22: “Perfect Webinar” Script
Secret #23: “Product Launch” Script
Back-End Phone Funnel Scripts
Secret #24: “Four-Question Close” Script
Secret #25: “Setter” and “Closer” Scripts
SECTION FOUR: Building Your Funnels
Secret #26: ClickFunnels
Secret #27: Funnel Stacking
Secret #28: Funnel Audibles
Conclusion
Endnotes
Acknowledgments

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