Designing Fictions: Literature Confronts Advertising 9780773583979

From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.

161 96 10MB

English Pages [227] Year 2015

Designing Fictions: Literature Confronts Advertising
9780773583979

Author / Uploaded
Michael L. Ross

Table of contents :
Cover
Copyright
Contents
Figures
Acknowledgments
Prologue - From Marner to Gatsby: Literature, Advertising, Commodity Culture
1 - Introduction: Baudrillard’s Dream
2 - Henry James and H.G. Wells: The Seductions of Advertising
3 - Battles of the Bookshops: Christopher Morley and George Orwell
4 - Radio Days: Wakeman’s The Hucksters and Wouk’s Aurora Dawn
5 - Doors of (Mis)Perception: Margaret Atwood’s The Edible Woman
6 - Creative Creatives: Blake Morrison’s South of the River and Joshua Ferris’s Then We Came to the End
7 - Enjoy the Best America Has to Offer: Mad Men as National Brand
Epilogue - The Price of Enchantment
Notes
Works Cited
Index

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