Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative 9783658404291, 9783658404284, 3658404299

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience [1 ed.] 3658322004, 9783658322007

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with

115 17 14MB Read more

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience [1 ed.] 3658322004, 9783658322007

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with

391 77 5MB Read more

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World [1 ed.] 1032504072, 9781032504070

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents

99 80 5MB Read more

Designing Fictions: Literature Confronts Advertising 9780773583979

From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.

163 96 10MB Read more

Emotion and Discourse in L2 Narrative Research 9781783094448

This interdisciplinary book examines the interactional management of emotionality in second language autobiographical in

178 101 2MB Read more

Advertising and Public Relations Research [2 ed.] 0765636069, 9780765636065

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations p

1,595 126 4MB Read more

Basal Cell Carcinoma: Advances in Treatment and Research 9783030268879, 303026887X

​Basal Cell Carcinoma: Advances in Treatment and Research provides a comprehensive overview of evidence-based treatment

516 58 56MB Read more

Photovoltaic Systems Advances in Research and Applications 9798886979077

Fuel briquettes are rightfully considered the fuel of the 21st century, the number of its consumers in various countries

157 33 Read more

Advances in Diabetes Research and Management 9789811900273, 9789811900266, 9811900272

This book discusses the latest research in the pathophysiology, diagnosis, and screening of diabetes and its management.

177 60 15MB Read more

Basal Cell Carcinoma. Advances in Treatment and Research 9783030268862, 9783030268879

408 70 11MB Read more