Classical Rhetoric and Modern Public Relations : An Isocratean Model [1 ed.] 9781136242649, 9780415626002

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a

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English Pages 209 Year 2012

Classical Rhetoric and Modern Public Relations : An Isocratean Model [1 ed.]
9781136242649, 9780415626002

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Early Christian martyr accounts were less about recounting history than about constructing theology. As such, many histo

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Mrs Pargeter discovers the skills by which Public Relations can make evil look good in the latest wickedly entertaining

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Published in five editions between 1621 and 1651, The Anatomy of Melancholy marks a unique moment in the development of

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An introduction to the rhetorical tradition of sophistical dialectics in antiquity In Sophistical Rhetoric in Classical

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