Providing guidance that helps students practice and troubleshoot their exam technique, these books send them into their
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English Pages 120 [121] Year 2015
Table of contents :
Contents
Introduction
1 Understanding business activity
1 Business activity
2 Classification of businesses
3 Enterprise, business growth and size
4 Types of business organisation
5 Business and stakeholder objectives
Understanding business activity: case study
2 People in business
6 Motivating workers
7 Organisation and management
8 Recruitment, selection and training
9 Internal and external communication
People in business: case study
3 Marketing
10 Marketing, competition and the customer
11 Market research
12 The marketing mix: product
13 The marketing mix: price
14 The marketing mix: promotion and technology in marketing
15 The marketing mix: place
16 Marketing strategy
4 Operations management
17 Production of goods and services
18 Costs, scale of production and break-even analysis
19 Achieving quality production
20 Location decisions
Operations management: case study
5 Financial information and financial decisions
21 Business finance: needs and sources
22 Cash flow and working capital
23 Income statements
24 Balance sheets
25 Analysis of accounts
Financial information and financial decisions: case study
6 External influences on business activity
26 Government economic objectives and policies
27 Environmental and ethical issues
28 Business and the international economy
External influences on business activity: case study
Answers
Index