Business to Business Marketing: Relationships, Networks, and Strategies [Illustrated] 0199551685, 9780199551682

Organizational Culture, Business-To-Business Relationships, and Interfirm Networks [1 ed.] 9780857243065, 9780857243058

Presenting an understanding about business-to-business and organizational relationships, this title identifies real-life

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Manual to articulate business networks

271 80 2MB Read more

Business to Business Marketing (B2B Sales And Marketing) [New ed.] 0077121899, 9780077121891

Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and expla

2,444 318 12MB Read more

Business to Business Marketing Management: A Global Perspective 1138680753, 9781138680753

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific

4,898 406 7MB Read more

Business - to-business marketing in Latin America 9781845441807, 9781845440169

This special issue on “Business-to-business marketing in Latin America” features four articles and two case analyses and

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Business-to-business marketing practices in China 9781846633799, 9781846633782

The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges.

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Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing 9781784410797, 9781784410803

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling a

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Business Marketing Management in a Business-to-Business Context 9781774695708, 9781774694237

Marketers seeking to serve the needs of organizations rather than households face specific challenges and opportunities.

920 137 22MB Read more

Strategies for International Industrial Marketing (RLE International Business) : The Management of Customer Relationships in European Industrial Markets 9781135124281, 9780415658126

This study considers the key strategic issues of the management of customer relationships in international industrial ma

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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa [1 ed.] 9780429535413, 9780367201470, 9780367770884, 9780429259777, 0429535414

The Book Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing i

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