Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa [1 ed.] 9780429535413, 9780367201470, 9780367770884, 9780429259777, 0429535414

Business - to-business marketing in Latin America 9781845441807, 9781845440169

This special issue on “Business-to-business marketing in Latin America” features four articles and two case analyses and

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Business-to-business marketing practices in China 9781846633799, 9781846633782

The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges.

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Business to Business Marketing (B2B Sales And Marketing) [New ed.] 0077121899, 9780077121891

Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and expla

2,355 305 12MB Read more

Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing 9781784410797, 9781784410803

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling a

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Business Marketing Management in a Business-to-Business Context 9781774695708, 9781774694237

Marketers seeking to serve the needs of organizations rather than households face specific challenges and opportunities.

764 127 22MB Read more

Business to Business Marketing Management: A Global Perspective 1138680753, 9781138680753

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific

4,720 395 7MB Read more

How to Start a Digital Marketing Agency: An Agency Owner's Guide to Growing and Scaling Your Business

Starting a digital marketing agency can be a rewarding and lucrative business venture. Here are just a few reasons why y

183 28 210KB Read more

Quantitative marketing and marketing management: marketing models and methods in theory and practice 9783834930606, 9783834937223, 3834937223

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of mo

148 17 5MB Read more

PESTLE Analysis: Understand and plan for your business environment (Management & Marketing Book 28) 9782806268372, 9782806270672

Prepare the best strategies in advance This book is a practical and accessible guide to understanding and implementing

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How To Build Your Network Marketing 9781948197601

897 53 197KB Read more