Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands 1632650134, 9781632650139

Brands that rock: what the music industry can teach marketers about customer loyalty 0471455172, 9780471455172

From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, arch

839 70 1MB Read more

Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands 0136043313, 9780136043317

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-stron

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How You Can Help 9781138468061, 6129207711

218 65 868KB Read more

How Brands Become Icons 1578517745

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Encouraging Learning : How You Can Help Children Learn 9781136763045, 9780415821728

'I recommend this book to anyone wishing to help children learn. In it you will find some lovely ideas for improvin

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Natural General Intelligence: How Understanding the Brain Can Help Us Build AI [1 ed.] 0192843885, 9780192843883

Since the time of Turing, computer scientists have dreamed of building artificial general intelligence (AGI) - a system

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare 9780749464912, 9780749465155, 9780749474379, 9780749474362

704 134 807KB Read more

Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love 9781119611615, 9781119611585

957 97 1MB Read more

From Z to A-Lister: How To Build Your Personal Brand 0620658584, 9780620658584

Jen Su was told that she would ‘never make it as a Chinese-American in the South African broadcasting industry’. Today,

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Marketing Performance: How Marketers Drive Profitable Growth 9781119278382, 9781119278290

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