Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It esta
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The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessar
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This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literac
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Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular c
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Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of in
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Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work
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The book contains knowledge gained through contact with a Higher Intelligence. "... Everything speaks to you if you
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Analyzing Social Media Networks with NodeXLoffers backgrounds in information studies, computer science, and sociology. T
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Environmental protection has not equally established itself as a permanent fixture in the political systems of all count
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