101 Secrets to Building a Winning Business: Smart, Proven and Practical Tips to Help Any business Beat the Competition 9781741755671, 1741755670, 9781741766905, 1741766907
In today’s business world, some companies struggle and fold while others go through the roof, and the difference between
304 117 601KB
English Pages 336 Year 2009
Table of contents :
Part Title --
Also by the author --
Title Page --
Contents --
Acknowledgments --
Introduction --
What is the difference between success and failure? --
Size doesn't matter --
Do you have the commitment to build a successful business? --
The best way to use this book --
Recurring themes --
Without action it's all a waste of time --
Share your experience with others --
Always think big (how big is up to you) --
It's not that serious-have some fun --
Section 1: Start with an impressive corporate image --
# 1 Is your business name telling the right story? # 2 Do you have a logo and if you do, is it the right one? --
# 3 What is your tag line? --
# 4 Consistency and the power of branding --
# 5 Have you got a good corporate colour? --
# 6 Who controls your corporate image? --
# 7 There comes a time when you need to review your corporate image --
# 8 Corporate imagery in advertising --
# 9 Make sure your yeam understands your corporate philosophy --
# 10 Size doesn't matter-unless you let it --
Section 2: Building strong relationships --
# 11 Who do you want to have a strong relationship with? --
# 12 Always check references of potential suppliers. # 13 Take time to get to know the people you want to build a relationship with --
# 14 Loose lips sink ships and sometimes businesses --
# 15 Never let a long-term relationship be destroyed over a petty issue --
Section 3: Make sure the founfations of your business are strong --
# 16 Making your business bigger than one person --
# 17 Write a Business Plan-or get someone to write one for you --
# 18 Understanding the importance of systems --
# 19 Understanding finances-taking control of your business --
# 20 Keeping good records always pays off in the long run. Section 4: Have absolute commitment to your customers --
# 21 It's all about respect-if you don't respect your customers don't expect them to come back --
# 22 Never lose touch with your customers --
# 23 Do you ever promise and under deliver? --
# 24 The first 30 seconds --
# 25 Talk about customer service to your staff-a lot --
# 26 Reward good customers --
# 27 Keep a notepad in your pocket --
# 28 Time-the one commodity that causes the most grief --
# 29 Customer expectations are changing-we all need to change with them. # 30 Look at the entire customer service picture-not just little pieces --
Section 5: Making your workplace unbelievable --
# 31 Have pride in your workplace (even if you are the only one there) --
# 32 Make your workplace inviting and easy for your customer to visit --
# 33 Don't scrimp on the little things (out with Women's Weekly 1972) --
# 34 Offer really good coffee and tea (and nice cups) --
# 35 Just add laughter (in vast amounts and often) --
# 36 Encourage people to bring their personality to work --
# 37 Beware of bad smells --
# 38 Who is in control of the music?
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