Social media for business: foolproof tips to help you promote your business or your brand 9780730345770, 9780730345787, 0730345777, 9780730345794, 0730345793

Table of contents :
Social Media for Business
Contents
Foreword
About the author
Acknowledgements
Introduction
Who should read this book?
What will I learn?
Opening story
Chapter 1 Social media --
policy, plan and profitability
Do I need social media?
Digital marketing and social influence
What is social influence?
How can influence help you online with digital marketing?
Nothing going on here --
move along!
How are you marketing at the moment?
Spoilt for choice
How will social media grow your business?
Engage your customers
Deliver great content
Listen to your customers. Build your business networkFind your cheerleaders and raving fans
Do it all over and over again
Your details are not safe online ... or are they?
What if it goes wrong?
Let's start networking and making connections
Networking in your pyjamas
Creating a listening post
Getting an effective social media plan together
How do I go about making my one-page plan?
Create a SWOT analysis
Forming the social media team
Get a media team in place
Getting a content plan
What is content marketing?
What is it not?
Set up content themes
Quick ideas for your content
What makes people share? Rules of engagementMonitoring your social media profitability
Other areas that contribute to the ROI
What you don't see
Chapter 2 Facebook
Using Facebook for marketing
Profile page
Group page
Business page
Setting up your business page
Do you need multiple pages?
Back to your content plan
Should you allow your fans to post on your page?
Comments
Scheduling content
Using Facebook Live
Facebook ads
Sponsored updates
Chapter 3 LinkedIn
Your personal profile
Your professional headline or title
Your image
Your website details
Your public profile address
Your summary. Additional information and personal informationOther profile options
Skills
Rich media
Recommendations
Update your status
Using Publisher
Adding your connections
Networking with LinkedIn
Networking with LinkedIn groups
What should I discuss?
Creating your own group
Sending a group message (announcement)
Featured posts
Growing your group
Setting up your company page
So how do you set it up?
Using InMail
Advertising on LinkedIn
Chapter 4 Twitter
What is Twitter?
Setting up your account
Home page
Profile page
Finding followers and who to follow
Spam and abuse. Get tweetingCommunicating on Twitter
Lists
Advanced and auto following tools
Advanced search
Making posting easy
Listen out for your brand
Listening online --
setting up alerts
Chapter 5 YouTube
Why create a video?
What are people watching?
Examples of smaller businesses that use video
Making your video
Length
Content
Setting up your YouTube channel and uploading your video
Uploading
Where can I post it?
Promoting your video
Subscribing to other channels
Chapter 6 Instagram
What is Instagram?
Using Instagram in your business
Instagram tools
Instagram Stories.

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