10 steps to successful social networking for business 9781562867171, 1562867172, 9781607283591

Table of contents :
Content: Preface
Introduction
Step 1 - Understand the Technology, Identify Business Benefits
Step 2 - Identify Sales, Brand, and Organizational Value
Step 3 - Choose the Right Technology
Step 4 - Tie social networking to key business drivers
Step 5 - Develop a Social Networking Plan
Step 6 - Launch the Social Networking Initiative
Step 7 - Build Success One Day at a Time
Step 8 - Make it Personal - Get Customers to Love Your Business
Step 9 - Connect Your Business to the World
Step 10 - Stay Ahead of New Technologies and Thrive
Conclusion
Resources for Trainers
Index
About the Author.

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