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An original investigation of our hidden power to persuade, and how to wield it wisely. If you’ve ever felt ineffective,

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You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters 1324005718, 9781324005711

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How Do You Kill 11 Million People?: Why the Truth Matters More Than You Think 9781404183568, 9780849948350, 1404183566
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