You Are the Message 9780307816108, 0307816109
"You are the message." What does that mean, exactly' It means that when you communicate with someone, it&
536 68 2MB
English Year 1995;2012
Table of contents :
The first seven seconds --
Television changed the rules --
You are the message --
Instincts and rules --
Poor reception --
The four essentials of a great communicator --
The magic bullet --
The double-edged sword --
Beyond charisma: control of the atmosphere --
An ounce of energy is worth a pound of technique --
Lighten up, you're wearing everybody out --
Okay, Ailes, fix me: the Ailes method/course --
Even heroes get scared --
"Making it" in grandma's eyes --
Media tactics: scoring on defense.
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