“Trish Hall is a remarkably gifted writer and editor―I’ve watched her turn drivel into prose and rambling thoughts into elegant arguments. At long last, she’s revealing her secret sauce. She doesn’t just tell you how to be more convincing; she shows you by example. This is one of the most useful books I’ve ever read on writing.” - Adam Grant, New York Times bestselling author of Give and Take, Originals, and Power Moves