Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise r
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An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and h
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This book explores the much debated relation of language and bodily experience (i.e. the 'flesh'), considering
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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context
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This book offers an alternative perspective to look into Hong Kong's colonial pasts, tracing how malleable forms of
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Master English with Learn English - Word Power 101. This e-book is a completely new way to learn English vocabulary fast
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Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide whol
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Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by
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