Winning American Hearts and Minds: China’s Image Building Efforts in the 21st Century 9789811531842, 9811531846

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its n

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English Pages 150 Year 2020

Winning American Hearts and Minds: China’s Image Building Efforts in the 21st Century
9789811531842, 9811531846

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This volume looks at a key component of recent US foreign relations, namely, its emphasis on "hearts and minds"

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Winning Women’s Hearts and Minds focuses on women, gender, and the politics of selling US consumer culture and domestici

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Sheds new light on the hitherto neglected years of the Emergency (1955-58) demonstrating how it was British propaganda w

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Throughout the Cold War, Soviet citizens had limited access to US life and culture. Amerika, a glossy Russian-language m

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Throughout the Cold War, Soviet citizens had limited access to US life and culture. Amerika, a glossy Russian-language m

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Transactional Analysis (TA) refers to a wide-ranging set of theories about the human personality. It provides an unambig

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GBS_insertPreviewButtonPopup('ISBN:9780748626021'); Will the twenty-first century be the next American Centu

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Together they rejected the Shah’s authoritarian model of development and called for civil and political rights in Iran,

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Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in tran

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