Why We Buy: The Science Of Shopping 0684849143, 9780684849140

When a young man enters Bloomingdale's and loiters for 22 seconds at the makeup counter before moving to the men�

508 101 7MB

English Pages 121 Year 2000

Why We Buy: The Science Of Shopping
0684849143, 9780684849140

It can often seem that we are utterly surrounded by temptation, from the ease of online shopping and the stream of targe

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.

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Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they

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Basic questions about religion in the modern world (such as whether it is becoming more or less popular and who believes

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Why believe? What kinds of things do people believe in? How have they come to believe them? And how does what they belie

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"Laura Mucha has found the proof that love actually is all around."--Richard Curtis, writer and director of Lo

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'Articulate, clear, a joy to read, this is a book that really needed written'Joanna Blythman, author ofSwallow

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The ageing of the world population is one of the most important issues facing humanity in the 21st century – up there wi

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Criminologists are primarily concerned with the analysis of actions that violate existing laws. But a growing number hav

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The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicl

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