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Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purcha
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Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, custome
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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Whart
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Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do
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Reality Selling Today Video Series. In response to high demand from instructors, the Reality Selling Today Video Series,
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Customer service isn't a department-it's a philosophy that includes every person and aspect of the best and br
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