"'Website Optimization gives you effective strategies and precise techniques to help yur website attract more
412 122 7MB
English Pages xxiii, 367 pages : illustrations ; 24 cm Year 2008
Table of contents :
Search Engine Marketing Optimization: Natural search engine Optimization --
SEO case study: PhillyDentistry.com --
Pay-per-click optimization --
PPC case study: BodyGlove.com --
Conversion rate optimization --
Web performance optimization: Web page optimization --
CSS optimization --
Ajax optimization --
Advanced web performance optimization --
Website optimization metrics.