Understanding the Global Market: Navigating the International Business Environment 978-1-4408-0302-4, 1440803021, 978-1-4408-0301-7

""In working with businesses around the world I find too often managers fail to fully take into account all fa

465 107 278KB

English Pages 153 Year 2013

Understanding the Global Market: Navigating the International Business Environment
978-1-4408-0302-4, 1440803021, 978-1-4408-0301-7

Author / Uploaded
Bruce D. Keillor

Table of contents :
Content: Title --
Copyright --
Contents --
Preface --
Chapter One: The International Business Environment: An Overview and New Perspectives (Complexities and Choices) --
Chapter Two: Dealing with the Social and Cultural Aspects of a New Market --
Chapter Three: Managing the Physical Environment: Market Selection and Market Entry --
Chapter Four: The Economic Environment: A Business Perspective --
Chapter Five: The Political and Legal Environment: Dealing with New Markets and New Rules --
Chapter Six: The Global Competitive Environment: Playing to Win. Afterword: The Firm's Impact on the Environment and Future Trends --
Appendix: A Framework for Assessing the International Business Environment --
Bibliography --
Index.

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