Tuning into Mom : Understanding America's Most Powerful Consumer 9781612491707, 9781557535856

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an impor

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English Pages 200 Year 2011

Tuning into Mom : Understanding America's Most Powerful Consumer
9781612491707, 9781557535856

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Kathy Caprino guides women to take the reins in the careers by identifying and overcoming the 7 most damaging power gaps

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There’s an Edwardian confectionery factory in Hackney which doubles up as a time machine. 'Make Some Space' in

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*** I'm still learning, still making mistakes, but I feel ready now - after a lot of twists and turns along the wa

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How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business

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A lawyer and journalist dissects the personalities and power of the nation's elite corporate law firms and traces t

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Throughout the Bible are many powerful and moving examples of prayers from men and women who sought a priceless and indi

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Hatred is often considered the opposite of love, but in many ways is much more complicated. It also may be considered on

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Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether

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