Trading up: why consumers want new luxury goods--and how companies create them 9781591840701, 9781440638862, 1440638861

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys s

397 67 1MB

English Year 2014;2010

Report DMCA / Copyright

DOWNLOAD FILE

Trading up: why consumers want new luxury goods--and how companies create them
 9781591840701, 9781440638862, 1440638861

Polecaj historie