Think Like a Rock Star 9780071806107, 0071806105, 9780071806091, 0071806091
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to fin
424 57 1MB
English Pages 225 pages Year 2013
Table of contents :
"Cover" --
"Title Page" --
"Copyright Page" --
"Contents" --
"Foreword" --
"Preface" --
"Introduction" --
"Part 1 The Four Reasons Rock Stars Have Fans (And Your Company Has Customers)" --
"1 Rock Stars Are Fans Themselves" --
"2 Rock Stars Look for Ways to Shift Control to Their Fans" --
"3 Rock Stars Find the Bigger Idea Behind the Music They Create" --
"4 Rock Stars Embrace and Empower Their Fans" --
"Part 2 Understanding And Connecting With Your Fans" --
"5 Who Your Fans Are and How You Can Connect with Them" --
"6 How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans" --
"Part 3 Building A Fan-Centric Company" --
"7 How to Organize Your Employees So They Can Better Connect with Your Customers" --
"8 How to Organize and Mobilize Your Customer and Brand Advocates" --
"9 How to Empower Your Fans and Employees" --
"10 How to Help Your Brand Ambassadors Connect with Your Customers" --
"11 What Comes Next" --
"Appendix" --
"Acknowledgments" --
"Index" --
"A" --
"B" --
"C" --
"D" --
"E" --
"F" --
"G" --
"H" --
"I" --
"J" --
"K" --
"L" --
"M" --
"N" --
"O" --
"P" --
"Q" --
"R" --
"S" --
"T" --
"U" --
"W" --
"X" --
"Y."
