The tipping point: how little things can make a big difference 9780316144797, 0316144797, 978-0-7595-7473-1, 9780316346627
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads li
569 148 237KB
English Year 2006
Table of contents :
Content: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
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