The Soulful Art of Persuasion 2019003576, 9781984822567, 9781984822574, 9780593136072
WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolution
460 47 1MB
English Year 2019
Table of contents :
Cover
Title Page
Copyright
The Starting Point
Principle 1: Original
Chapter 1: Turn and Face the Strange
Chapter 2: The Persuasive Power of Storytelling
Chapter 3: Never Be Closing
Principle 2: Generous
Chapter 4: Give Yourself Away
Chapter 5: The Pull of Positivity
Chapter 6: Just a Little Respect
Principle 3: Empathetic
Chapter 7: It’s Not Me, It’s Us
Chapter 8: The Collaboration Imperative
Chapter 9: Common Ground
Principle 4: Soulful
Chapter 10: The Importance of Skill-Hunting
Chapter 11: Personal Jesus
The Last Word
Dedication
Acknowledgments
Notes
About the Author
