The power of little ideas : a low-risk, high-reward approach to innovation 9781633691681, 1633691683, 9781633691698
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest
429 19 1MB
English Year 2017
Table of contents :
Content: Disruption is not the only option --
Apple revisited: a third way to view Steve Jobs' approach to innovation --
The four decisions required in the third way --
Decision 1: What is the key product? --
Decision 2: What is your business promise? --
Decision 3: How will you innovate? --
Decision 4: How will you bring it all to market? --
Lessons from an American icon.
