The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding [1 ed.] 9781907643323, 9781906093440

For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote thei

170 89 4MB

English Pages 273 Year 2010

Report DMCA / Copyright

DOWNLOAD FILE

The New Rules of Green Marketing : Strategies, Tools, and Inspiration for Sustainable Branding [1 ed.]
 9781907643323, 9781906093440

Polecaj historie