The little book of big PR: 100+ quick tips to get your small business noticed 9780814434376, 0814434371
Any size business can benefit from public relations. You can gain attention for your own small business and help build y
371 80 442KB
English Pages 140 Year 2015
Table of contents :
Content: ""Cover""
""Title""
""Copyright""
""Contents""
""Foreword""
""Acknowledgments""
""Introduction""
""CHAPTER 1: Self-Branding""
""Case Study: Building Success� How One Real Estate Broker Did It""
""CHAPTER 2: Media Relations""
""Case Study: Media Relations as a Business-Building Tactic""
""CHAPTER 3: Social Media""
""Case Study: Food for Thought""
""CHAPTER 4: Networking""
""Case Study: Networking + Authenticity = Business""
""CHAPTER 5: Speaking Engagements""
""Case Study: Enhancing Your Professional Stature""
""CHAPTER 6: Cause-Related Marketing"" ""Case Study: Love Fights Hunger""""CHAPTER 7: Selecting a PR Agency""
""Case Study: Decisions, Decisions""
""Endnotes""
""Index""
""A""
""B""
""C""
""D""
""E""
""F""
""G""
""H""
""I""
""J""
""K""
""L""
""M""
""N""
""O""
""P""
""Q""
""R""
""S""
""T""
""U""
""V""
""W""
""About the Author""
""Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle""
