The vast array of social media options present a challenge: it's tough to keep current, let alone formulate a plan
247 110 2MB
English Pages 159 Year 2014
Table of contents :
Content: Title Page
Copyright Page
Contents
Introduction
1. Getting a (Better) Grip on Social Media
2. Getting Started
3. Understanding Social Capital
4. Strategies for Social Media Success
5. Rethinking Status Updates
6. Fine-Tuning Facebook
7. Teens and Social Media: Testing Assumptions
8. Online Reputation Management
9. What Can We Count? Measuring Success
10. Social Media in the Long Term
11. A Few Final Words
Bibliography
Index
More Books From the ALA.