The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy [First Edition] 9781317026945, 9781472413444

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in as

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English Pages 156 Year 2013

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The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy [First Edition]
 9781317026945, 9781472413444

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