The end of fashion: how marketing changed the clothing business forever 9780062037503, 0688151604, 0060958200, 0062037501

What happened to fashion? -- Paris : the beginning and the end of fashion -- Fashioning a makeover for Emanuel Ungaro --

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English Pages (xii, 324 pages) : illustrations Year 1999;2000

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The end of fashion: how marketing changed the clothing business forever
 9780062037503, 0688151604, 0060958200, 0062037501

Table of contents :
What happened to fashion? --
Paris : the beginning and the end of fashion --
Fashioning a makeover for Emanuel Ungaro --
Bound for Old Glory : Ralph Lauren and Tommy Hilfiger --
What becomes a legend most? When Giorgio Armani takes Hollywood --
Giving the lady what she wants : the new Marshall Field's --
Gored in a bull market : when Donna Karan went to Wall Street --
Outside of the box : Zoran.

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