The Ecstasy of Communication

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English Pages [10] Year 1983

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The Ecstasy of Communication

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THE ECSTASY OF COMMUNICATION

Je an

Baudrilla rd

There is no longer any system of objects. My

first

bool" contains a critique

of the object as obvious fact) substance) realit),) use value.) There the object was taken as sign) but as sign still heavy with meaning. In this

critique

two principal logics i'nterfeTed with each other: a phantasmatic logic that referred principal!;' to pS)lchoanal)'sis-its identifications,

projections,

and

the entire imaginary realm of transcendence) power and sexualit)l ojJerat-ing at the level of objects and the environment, with a privilege accorded to the house/autonwbile axis (immanence/transcendence); and

a

difef rential social

logic that made distinctions b)l referring to a sociology, itself derived from anthropolog)' (consumption as the production of signs) dif/eTentiation, status

and p res t7:ge). Behind these log'ics) in some way descriptive and analytic, there

was

already the dream of s)mbolic exchange, a dream of the status of

11

the object and consumption beyond exchange and use, beyond value and ( equivalence. In other words) a sacrificial logic of consumption, gift) expen­ diture

(depense),

potlatch, and the accursed portion. '1

In a certain way all this still exists, and yet in other respects it is all disappearing. The description of this whole intimate universe-projec145

THE

146

ANTI-Ar.STHETIC

tive, imaginary and symbolic-still corresponded to the. .Qbj_�_