The Economic Implications of Advertising (RLE Advertising) [First Edition] 9781136670145, 9780415818025

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that questi

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English Pages 229 Year 2013

The Economic Implications of Advertising (RLE Advertising) [First Edition]
9781136670145, 9780415818025

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a se

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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science

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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for

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This work explains the various elements which go to the making of a successful advertising campaign - the planning, rese

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The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on

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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Adv

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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contem

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning i

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Victoria's Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Con

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