The Curve: How Smart Companies Find High-Value Customers 9781101631447

It's the ultimate business question of our time: How do real companies make money when customers expect (and often

830 97 784KB

English Year 2013

The Curve: How Smart Companies Find High-Value Customers
9781101631447

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Today's software companies can't afford to be passive with their customers. As software moves to the web and b

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-drive

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Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or r

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Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fa

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Deanna Mulligan offers a practical look at the effects of automation and why the private sector needs to lead the charge

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A Wall Street Journal bestseller A Publisher's Weekly bestseller A fascinating look at the trailblazing companies

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A fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage—from

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