The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) 9780138059347, 9780138059279, 0138059276

Content strategy for the web 9780321620064, 0321620062

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage,

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Content Strategy for Mobile 1937557081, 9781937557089

You don’t get to decide which platform or device your customers use to access your content: they do. Mobile isn’t just

529 68 8MB Read more

156 Captions That Convert: Expert-Approved Content Strategy

466 51 2MB Read more

Content Preparation Guidelines for the Web and Information Appliances: Cross-Cultural Comparisons 142006777X, 9781420067774

Content preparation is an integral part of the usability equation: it answers the question of what information is needed

453 57 3MB Read more

Let the Right One In--with Bonus Content 9781429924467, 1429924462

Let the Right One In Takes Top Honors at Tribeca Film Festival and is now an Award-winning movie in both the U.S. and Sw

432 27 406KB Read more

Getting Started with IBM FileNet P8 Content Manager 1849680701, 9781849680707

The book is written in a straightforward style and avoids sales and marketing hype. William J. Carpenter is an Enterpris

2,173 104 26MB Read more

Communication and content 9783961101986

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Content Chemistry: The Illustrated Handbook for Content Marketing [Fifth ed.] 9780988336490, 9781732046504, 9781732046511

This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations a

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Content Audits and Inventories: A Handbook for Content Analysis [2nd ed.] 9781937434830, 9781937434823, 1937434826

The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the

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Canadian Content: Culture and the Quest for Nationhood 9781442687493

Canadian Content looks at Canada as an ongoing postcolonial process of not one but a series of radically different natio

162 86 1MB Read more