The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies (Marketing and Communication in Higher Education) [1st ed. 2023] 9783031304156, 9783031304149, 3031304144

The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies (Marketing and Communication in Higher Education) 9783031304149, 3031304144

This book explores the college textbook publishing industry, from its inception in medieval universities, through the la

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Higher Education Marketing in Africa: Explorations into Student Choice [1st ed.] 9783030393786, 9783030393793

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the m

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How Contemporary Publishers Reach Out to Their Customers: Transition from B2B to B2C Marketing in the Publishing Industry : Transition from B2B to B2C Marketing in the Publishing Industry [1 ed.] 9783842811003, 9783842861008

This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggeste

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Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing 2020041982, 2020041983, 9780367278786, 9780429298509

2,057 169 17MB Read more

Cybersecurity Teaching in Higher Education [1st ed. 2023] 3031242157, 9783031242151

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Cybersecurity Teaching in Higher Education [1st ed. 2023] 3031242157, 9783031242151

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Understanding digital marketing: marketing strategies for engaging the digital generation [3 ed.] 0749471026, 9780749471026, 9780749471033

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amoun

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Understanding digital marketing: marketing strategies for engaging the digital generation [1 ed.] 0749453893, 9780749453893

The world of digital media is changing at a phenomenal pace.  Constantly evolving technologies, and their evolving uses,

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Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing 9811216975, 9789811216978

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and

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Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era [1st ed. 2023] 9783031336454, 9783031336461, 3031336453

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic

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