The Business Plan Workbook A Step-By-Step Guide to Creating and Developing a Successful Business [10 ed.] 9781789667394, 9781789667370, 9781789667387, 2020048902, 2020048903
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.
711 51 3MB
English Pages 321 Year 2020
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- A Step-By-Step Guide to Creating and Developing a Successful Business Plan
Table of contents :
Cover
Contents
Preface
How to use the workbook
Why prepare a business plan?
PHASE ONE Strategy and purpose
Introduction
Assignment 1 Coming up with a winning idea for your business plan
Assignment 2 Strategy – the big picture
Assignment 3 You and your team
PHASE TWO Market research
Introduction
Assignment 4 Researching customers
Assignment 5 Researching competitors
Assignment 6 A plan for market research
PHASE THREE Competitive marketing strategies
Introduction
Assignment 7 Products and/or services
Assignment 8 Pricing
Assignment 9 Advertising and promotion
Assignment 10 Place and distribution
Assignment 11 People, process and physical environment
Assignment 12 Competing online
PHASE FOUR Operations
Introduction
Assignment 13 The selling methods plan
Assignment 14 Making, outsourcing and supplies
Assignment 15 Legal and regulatory factors
PHASE FIVE Reviewing financing requirements and options
Introduction
Assignment 16 The sales forecast
Assignment 17 Cash-flow projections
Assignment 18 The profit and loss account
Assignment 19 The balance sheet
Assignment 20 Break-even analysis
Assignment 21 Estimating financing requirements
Assignment 22 Stress testing your business projections
PHASE SIX Business controls
Introduction
Assignment 23 Financial controls
Assignment 24 Sales and marketing controls
Assignment 25 Other business controls
PHASE SEVEN Writing up and presenting your business plan
Introduction
Assignment 26 Writing up and presenting your business plan
Index of key organizations and resources for business planning
Index
![The Business Plan Workbook A Step-By-Step Guide to Creating and Developing a Successful Business [10 ed.]
9781789667394, 9781789667370, 9781789667387, 2020048902, 2020048903](https://dokumen.pub/img/200x200/the-business-plan-workbook-a-step-by-step-guide-to-creating-and-developing-a-successful-business-10nbsped-9781789667394-9781789667370-9781789667387-2020048902-2020048903-v-5208018.jpg)
![The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business [9 edition]
074948179X, 9780749481797](https://dokumen.pub/img/200x200/the-business-plan-workbook-a-step-by-step-guide-to-creating-and-developing-a-successful-business-9-edition-074948179x-9780749481797.jpg)
![The Secrets to Writing a Successful Business Plan: A Pro Shares A Step-by-Step Guide to Creating a Plan That Gets Results [2]](https://dokumen.pub/img/200x200/the-secrets-to-writing-a-successful-business-plan-a-pro-shares-a-step-by-step-guide-to-creating-a-plan-that-gets-results-2.jpg)
