The Bloomberg way -- The five Fs -- The four-paragraph lead -- Show, don't tell -- Writing well matters -- Preparat
975 108 757KB
English Pages xix, 278 pages ; 23 cm Year 2014
Table of contents :
The Bloomberg way --
The five Fs --
The four-paragraph lead --
Show, don't tell --
Writing well matters --
Preparation --
Headlines --
Covering news --
People --
Enterprise --
Ethics --
How we work --
The data advantage --
Five easy pieces --
Markets --
Companies --
Economies --
Government --
Grammar --
Words and terms.