In The Answer, John Assaraf, a key team member behind the phenomenal success of The Secret, along with business growth e
446 68 27MB
English Pages [328] Year 2008
Table of contents :
Includes bibliographical references (p. [303]-305)
Introduction: the question -- Inside the box: John's story -- The search for how the world works -- The law of attraction -- The universe inside your brain -- How to change your mind -- Your dream business -- The neural reconditioning process -- Neural reconditioning FAQs -- The important things: Murray's story -- Vision, focus, action -- Your ideal customer -- Innovating your business -- Finding your business's DNA -- Reaching your ideal customer -- Innovatiing your business -- Finding your business's DNA -- Reaching your ideal customer -- Big thinking