The 100K Hustle

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THE 100K HUSTLE: From Zero to 100K in 3 Months VAIBHAV KADNAR

UNDERSTAND THE VALUE Instagram is one of the most popular social media platforms in the world. With over 1 billion active users, it has become a crucial tool for businesses, influencers, and individuals looking to expand their reach and grow their online presence. However, with so many users competing for attention, growing your Instagram account can be a challenging task. This e-book aims to provide you with a comprehensive guide to Instagram growth, from optimizing your profile to creating engaging content and building your audience.

LETS TALK ABOUT THE POWER OF CREATORS NOW: India's creator ecosystem is huge and growing day by day. The YouTube creator ecosystem contributed over Rs 10,000 crore to the Indian GDP in 2021. This includes all the brand partnerships, revenue generated from the startups of these influencers etc. India's influencer market was valued at Rs 1247 crore in 2022, marking a 42% increase over Rs 900 crore in 2021 and is expected to reach INR 2800 crore by 2026.

15 Timeless Chapters That Covers It All Chapter 1: Introduction to the Instagram Algorithm Chapter 2: Targeting The Right Audience Chapter 3: Aim For The Eye Chapter 4: Hook The Audience Chapter 5: Be Relevant To Them Chapter 6: Script It Right Chapter 7: Instagram Is An Open Lab Chapter 8: Shareability Is The Key To Success Chapter 9: Don't Ask, Give It Away Chapter 10: Shareability Is The Key To Success Chapter 11: The Analytics Chapter 12: Creator Vs Business Account Chapter 13: Reading The Analytics Chapter 14: Take Action Chapter 15: Final Words By mastering these advanced concepts and techniques, you can stay ahead of the curve and achieve even greater success on Instagram.

Chapter 1: Introduction to the Instagram Algorithm Instagram is a highly competitive platform with millions of users, which means that it can be challenging to get your content in front of the right audience. This is where the Instagram algorithm comes in – it's designed to sort through the vast amount of content on the platform and prioritize the most relevant and engaging posts for each user's feed. Understanding the algorithm is critical for anyone who wants to grow their Instagram following, increase their engagement, and reach a wider audience. The algorithm is constantly evolving, so it's essential to stay up to date with the latest changes and trends. In this chapter, we'll provide an overview of what the Instagram algorithm is and why it's important. We'll explore the factors that influence the algorithm and discuss how they impact your reach and engagement on the platform. The Instagram Algorithm: What is it and why is it important? The Instagram algorithm is a complex set of rules that dictate how content is displayed on the platform. It's designed to sort through the millions of posts that are uploaded every day and determine which ones are most relevant and engaging for each user's feed. The algorithm plays a critical role in determining the success of your Instagram account. If your posts are highly ranked by the algorithm, they will be more likely to appear on users' feeds, resulting in increased reach and engagement. On the other hand, if your posts are poorly ranked, they may not be seen by many users, which can hinder your ability to grow your following.

Factors that influence the Instagram Algorithm There are several factors that influence the Instagram algorithm, including: Engagement: The amount of engagement (likes, comments, shares) your post receives is a crucial factor in determining its visibility on the platform. Posts with high engagement rates are more likely to be shown to users. Relevance: The Instagram algorithm also takes into account how relevant your post is to the user's interests and past behavior on the platform. If your post aligns with a user's past behavior on the platform, it's more likely to be displayed to them. Timeliness: Recent posts are given priority in the Instagram algorithm, so it's important to post regularly and at times when your audience is most active. Hashtags: Hashtags can help increase the visibility of your posts and make them more discoverable to new users. Using relevant hashtags can boost your ranking in the algorithm. User behavior: User behavior (likes, comments, shares) also impacts the algorithm. If your post generates a lot of engagement from users, it will be more likely to be shown to other users.

Understanding the factors that influence the Instagram algorithm is key to optimizing your content for success on the platform. In the next chapter, we'll explore the role of engagement in the algorithm and provide tips for increasing engagement on your posts.

The Instagram feed algorithm has changed a lot over the last five years, pivoting to a model that favors interest. Time spent: Are you going to spend time on the post? Likes: How likely are you to like the post? Comments: How likely are you to comment on the post? Saves: How likely are you to save the post? Taps on Profile: How likely are you to tap on the profile after seeing the post?

But how are these metrics decided? And how Instagram actually recommends the content? Instagram algorithms rely on three key signals: Who: Whose posts are you interacting with? If you frequently like or comment on someone's content, you're more likely to see their posts in your feed. What: What type of content do you engage with? For example, if you love beauty content, the algorithm will continue serving that type of content to you. When: This focuses on when a post has been posted to decide if it's relevant to you. At different time, different users are active. It also takes into consideration how often you scroll on the app — so it will pick and choose what to prioritise. The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post.

I would like to share bits from Instagram on how they rank their content. You can easily understand how you can take the benefit of it after going through this segment.

What is “the algorithm”? Instagram says: One of the main misconceptions we want to clear up is the existence of “The Algorithm.” Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of your time, and we believe that using technology to personalize your experience is the best way to do that. When we first launched in 2010, Instagram was a single stream of photos in chronological order. But as more people joined and more was shared, it became impossible for most people to see everything, let alone all the posts they cared about. By 2016, people were missing 70% of all their posts in Feed, including almost half of posts from their close connections. So we developed and introduced a Feed that ranked posts based on what you care about most. Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to how people use it. People tend to look for their closest friends in Stories, but they want to discover something entirely new in Explore. We rank things differently in different parts of the app, based on how people use them.

SOURCE: INSTAGRAM

How can one rank in the Explore Page? Instagram says: Explore was designed to help you discover new things. The grid is made up of recommendations – photos and videos that we go out and find for you – which is very different from Feed and Stories, where the vast majority of what you see is from the accounts you follow. Again, the first step we take is defining a set of posts to rank. To find photos and videos you might be interested in, we look at signals like what posts you've liked, saved, and commented on in the past. Once we’ve found a group of photos and videos you might be interested in, we then order them by how interested we think you are in each one, much like how we rank Feed and Stories. The best way to guess how interested you are in something is to predict how likely you are to do something with the post. The most important actions we predict in Explore include likes, saves, and shares. The most important signals we look at, in rough order of importance, are: Information about the post. Here we are looking at how popular a post seems to be. These are signals like how many and how quickly other people are liking, commenting, sharing, and saving a post. These signals matter much more in Explore than they do in Feed or in Stories. Your history of interacting with the person who posted. Most likely the post was shared by someone you’ve never heard of, but if you have interacted with them that gives us a sense of how interested you might be in what they shared. Your activity. These are signals like what posts you’ve liked, saved or commented on and how you’ve interacted with posts in Explore in the past. Information about the person who posted. These are signals like how many times people have interacted with that person in the past few weeks, to help find compelling content from a wide array of people. SOURCE: INSTAGRAM

You don’t follow the people you see in Explore, which changes the dynamic when you come across something problematic. If a friend you follow shares something offensive and you see that in your Feed, that’s between you and your friend. If you see something offensive in Explore from someone you’ve never heard of, that’s a different situation. How can one get the most out of Reels? Instagram says: Reels is designed to entertain you. Much like Explore, the majority of what you see is from accounts you don’t follow. So we go through a very similar process where we first source reels we think you might like, and then order them based on how interesting we think they are to you. With Reels, though, we’re specifically focused on what might entertain you. We survey people and ask whether they find a particular reel entertaining or funny, and learn from the feedback to get better at working out what will entertain people, with an eye towards smaller creators. The most important predictions we make are how likely you are to watch a reel all the way through, like it, say it was entertaining or funny, and go to the audio page (a proxy for whether or not you might be inspired to make your own reel.) The most important signals, roughly in order of importance, are: Your activity. We look at things like which reels you’ve liked, commented on, and engaged with recently. These signals help us to understand what content might be relevant to you. Your history of interacting with the person who posted. Like in Explore, it’s likely the video was made by someone you’ve never heard of, but if you have interacted with them that gives us a sense of how interested you might be in what they shared.

SOURCE: INSTAGRAM

Information about the reel. These are signals about the content within the video such as the audio track, video understanding based on pixels and whole frames, as well as popularity. Information about the person who posted. We consider popularity to help find compelling content from a wide array of people and give everyone a chance to find their audience. We also avoid recommending reels for other reasons, such as low-resolution or watermarked reels, reels that are muted or contain borders, reels that are majority text, or reels that focus on political issues. Is "Shadowbanning" real? Instagram says: People often accuse us of “shadowbanning” or silencing them. It’s a broad term that people use to describe many different experiences they have on Instagram. We recognize that we haven’t always done enough to explain why we take down content when we do, what is recommendable and what isn’t, and how Instagram works more broadly. As a result, we understand people are inevitably going to come to their own conclusions about why something happened, and that those conclusions may leave people feeling confused or victimized. That’s never our intention, and we’re working hard on improvements here. We also manage millions of reports a day, which means making a mistake on even a small percentage of those reports affects thousands of people. We also hear that people consider their posts getting fewer likes or comments as a form of “shadowbanning”. We can’t promise you that you’ll consistently reach the same amount of people when you post. The truth is most of your followers won’t see what you share, because most look at less than half of their Feed. But we can be more transparent about why we take things down when we do, work to make fewer mistakes – and fix them quickly when we do – and better explain how our systems work. SOURCE: INSTAGRAM

Chapter 2: Targeting The Right Audience Targeting the right audience can make or break a business. Many products and brands have the ability to reach large audiences, but understanding who actually engages with your product or brand is what really helps build a meaningful and lasting following and customer base. As we discussed, to scale quickly, you need to find people who will not only share your information for you, but also buy your products. As we will see later in this chapter,there are different targeting strategies and techniques for specific targets. Plus, reaching the right audience will save you time, money, and effort. EXAMPLE: Let's say you sell necklace for women. There's no point in targeting men because they're not the ones who need or use the product (unless you're targeting them during a specific holiday and promoting it as a gift). Targeting the right people can help your business thrive. If you know exactly who your target audience is, the internet, especially social media, makes iteasier than ever to listen to consumer feedback. Clothing companies like Zara rely entirely on shopper suggestions to refine their designs – the company's headquarters reads thousands of shopper reviews and uses that feedback to create their next clothing line. It's a user-generated approach to fast fashion, which they say is one of the keys to their success. 1 This is part of the reason why Zara dominates thefashion market – other brands struggle to keep up with the level of feedback from the fashion-focused target market.

Chapter 3: Aim For The Eye Targeting the right audience is very important when it comes to building any social media platform. Here's a checklist which has helped me along the way. This is a very broad checklist that will not necessarily cover all your specific targeting goals, but it will help you begin to break down your target audience if you are starting from scratch. To reach the right people, you need to have a picture of them in mind. Begin by writing down all the information you know about your product or brand. Think about whom it is most accessible or useful to. Once you’ve compiled a list or a few paragraphs, ask yourself the following questions: What is the GENDER of your target audience? Are you targeting men, women, or both? What is the AGE of your target audience? Are you targeting younger teenagers, adults, people in their thirties, or another age bracket? What is your DESIRED MARKETING GOAL? What is the action that you want your audience to take? Are you trying to Increase awareness about your brand; Sell a specific product; Sell a service Or you just want to become an influencer & need more engagement. Where is your audience LOCATED? Are you targeting people all over the world, just in the India, or another country? The location of your audience depends heavily on your marketing goals and what you’re trying to achieve. However, if you work in entertainment or are trying to build a global brand, being known throughout the world can be very beneficial. What INTERESTS do people who watch your videos have?

6. What is some additional LIFESTYLE information you know about your audience? a.Are they married, single, or divorced? b.What level of education have they completed? What is their occupation? c.What is their yearly income? d. What needs do they have? e.How does your page make your consumer’s life better or easier? And now comes one of the biggest question of them all! Who are your top-level COMPETITORS and what do their fans look like in regard to the questions on this list? Answering these questions will help you understand the people that you target for your initial testing and will ultimately help you to acquire new followers. The more you understand about the type of people you believe will be interested in your product, the better. When you start testing the variables you defined above, act like a mad scientist. Try as many combinations as possible. Constantly keep on experimenting to find the right fit.

You also need to make sure your assumptions are correct. If you don't already have an existing fanbase, to make sure you're on the right track, gooffline and talk to your hypothetical target audience. If you think your customer base is people between the ages of 18 and 35, go out and talk to people in that demographic. Find out what they think of your messages, ideas and content. Use your friends, family and acquaintances as resources tohelp you with your market research. If you already have an existing fan base that interacts with your content and buys your product or service, there are other ways to conduct marketresearch. You can leverage analytics from Instagram Insights to find out who is on your page. You can also conduct surveys of your existing fanbase and customers. Use analytics or data about your audience to help you determine who resonates best with your content. Being from a filmmaking background, I would like to tell you what exactly happens before you see the movie on big screens.This example would help you better understand why research is very important. When a movie is in production, a rough cut of the film is often tested in market research screenings. These screenings are designed to gather feedback from the intended audience prior to the movie's release. Producers and studios invite members of the target audience to watch the film in a theater and provide feedback on scorecards. This feedback includes their observations, feelings, and opinions about the movie. The producers and marketers then analyze this information to better understand which demographics the movie resonates with, and use the data to direct the marketing strategy and improve the final cut of the film.

You can use this exact method of testing your content on a small audience to get an idea and inputs on how you can make it better. By creating a small sample group of your intended audience on Instagram, you can gather feedback on your content before releasing it to a wider audience. This can help you tailor your content to better resonate with your target audience and increase the likelihood of success. One way to do this is to create a private Instagram account and invite members of your target audience to follow the account. You can then post your content on this account and ask for feedback through surveys or direct messages. By analyzing the feedback you receive, you can gain insight into what is working well and what needs improvement. Additionally, you can use Instagram's built-in analytics to measure engagement and identify areas of improvement. By analyzing metrics such as likes, comments, and shares, you can see which types of content are resonating with your audience and adjust your strategy accordingly.

Chapter 4: HOOK THE AUDIENCE To effectively communicate information, it is crucial to identify a unique hook point that captures your audience's attention and leaves them wanting more. This exercise is essential in recognizing the value of what you have to offer. One great example of a solid hook point is Tim Ferriss's book title, The 4-Hour Workweek. While Ferriss had a concept and a valuable message, he needed a way to stand out and capture his audience's attention. The novelty of a four-hour workweek was what grabbed people's interest and made the book a bestseller. The concepts presented in the book were not new, but Ferriss's ability to package them with a unique concept sparked people's interest. He created an image of a desirable lifestyle that people wanted but did not know how to achieve.By focusing on what his audience wanted and finding a catchy way to present his material, Ferriss got people's attention. Simply talking about yourself and your skills is not enough. It is important to identify what makes you and your product or information unique and relevant to your audience's lives. What sets you apart, and how can you make that important to others? You need to come up with an attention-grabbing way to convey your message, and it must be relevant to your audience's needs and interests.

The hook point is what stops people in their tracks and makes them pay attention. Once you have identified your hook point, you need to focus on delivering your message in a way that resonates with your audience. This means understanding their needs, desires, and pain points and demonstrating how your product or service can address them. It's not enough to simply present the features and benefits of your offering. You need to tell a story that connects with your audience on an emotional level. One effective way to do this is by sharing real-life examples and case studies. By showcasing how your product or service has helped others overcome challenges or achieve their goals, you can demonstrate its value in a tangible way.People are more likely to engage with information that they can relate to and that feels relevant to their own experiences. Another important factor to consider is the format in which you deliver your message. Depending on your audience and the nature of your offering, different formats may be more effective. For example, a visual presentation may work better for showcasing a product's features, while a narrative-driven video may be more effective for demonstrating how a service works. Ultimately, the key to delivering a compelling message is to put yourself in your audience's shoes. Think about what matters to them, what they care about, and what they need. By understanding their perspective and tailoring your message accordingly, you can create a hook point that resonates and inspires action.

To find your own hook point, start by understanding your audience and what they care about: What are their pain points and desires? What do they need help with or what do they aspire to achieve? Once you have a clear understanding of your audience, brainstorm ways to position your product, service, or message in a way that resonates with them and addresses their needs. Another important aspect of a successful hook point is clarity. Your message should be concise and easy to understand. Don't use jargon or technical language that your audience may not be familiar with. Instead, use simple language and focus on the benefits and outcomes of your offering. Remember, your hook point is not just about getting people's attention, but also about building trust and credibility. If you make a bold claim or promise in your hook, make sure you can deliver on it. Be honest and transparent about what you're offering and how it can help your audience. Don't be afraid to experiment and try out different hook points to see what works best. You can test your messaging with small groups or through online ads to see which resonates best with your audience. And as your business or message evolves, continue to refine and update your hook point to keep it fresh and relevant.

Few well known examples of hook points are: The 4-Hour Workweek: As mentioned earlier, the novelty of a four-hour workweek was a hook point that grabbed people's attention and made them interested in learning more about the concept. Just Do It: Nike's iconic slogan is a simple and powerful hook point that conveys the message of taking action and not letting anything hold you back. The Ultimate Driving Machine: BMW's tagline creates an image of a high-performance car that offers a superior driving experience, making it a hook point that appeals to car enthusiasts. Diamonds are Forever: De Beers' tagline creates an emotional connection with its audience by associating diamonds with everlasting love and commitment. Think Different: Apple's slogan challenges the status quo and encourages individuals to embrace their uniqueness, making it a hook point that resonates with those who value creativity and innovation. The book "Atomic Habits" by James Clear uses the hook of "tiny changes, remarkable results" to grab readers' attention and communicate the idea that small habits can lead to big transformations. The movie "Jaws" used the simple hook of a giant man-eating shark to create a sense of suspense and fear in viewers. Overall, a hook point can be anything that sets your product or message apart from others and resonates with your target audience.It could be visual or even text or a speech.

MINI-CASE STUDY: One successful campaign that used a hook point was the "Share a Coke" campaign by Coca-Cola in 2014. The company printed popular names on the Coke cans and encouraged people to find and share their friends' names on social media. The hook point was personalization - people could find their name or their friends' names on the cans and feel a sense of connection with the brand. The campaign was a huge success, increasing Coke's sales and generating over 1 billion impressions on social media. Another successful campaign was Old Spice's "The Man Your Man Could Smell Like" campaign in 2010. The hook point was humor - the ads featured a shirtless, confident, and humorous man delivering memorable one-liners. The campaign was successful in rebranding Old Spice as a fresh, cool, and humorous brand, appealing to a younger demographic. The campaign generated over 1.2 billion impressions, and sales increased by 107%. Both of these campaigns used hook points that resonated with their target audience and generated buzz on social media. By understanding their audience's desires and emotions and using a creative and attention-grabbing approach, these campaigns were able to stand out in a crowded advertising landscape and achieve their marketing goals.

HOW TO HOOK THE ATTENTION OF VIEWERS? Using hooks in Instagram Reels can help you capture the attention of your audience and keep them engaged with your content. Here are some ways you can use hooks in your Instagram Reels: Start with a question or statement that grabs attention: Ask a question that makes your audience think, or make a bold statement that they can't ignore. Use humor: Humor is a great way to grab attention and keep your audience engaged. Make a joke or share a funny story related to your content. Use visuals: People are attracted to visually appealing content. Use graphics, animations, or videos that are colorful and attention-grabbing. Provide valuable information: Share valuable tips or insights related to your niche or industry. This can make your audience feel like they are learning something new and valuable. Use music: Choose a catchy song that is relevant to your content. This can help set the tone for your video and make it more memorable. Use trending topics: Use trending topics or challenges to create content that is relevant and timely. This can help your video get more views and engagement. Overall, the key to using hooks in Instagram Reels is to be creative and experiment with different techniques to see what works best for your audience. We'll see few examples of such hook lines that actually work in the next page. You just have to translate them in the language in which you make the content.

Examples of such hook lines: "Stop scrolling! I've got a life-changing tip for you" "You're not going to believe what happened when I tried this" "This one thing has completely transformed my productivity" "I used to think [insert common misconception], but then I learned this" "You're going to want to try this ASAP" "Are you tired of [insert common problem]? This trick will solve it" "I can't believe I never knew about this before" "The secret to [insert desired outcome] revealed" "You won't find this information anywhere else" "I promise, this will be worth your time" Such hook lines are used to capture the viewer's attention and entice them to watch the rest of the video. In the age of short attention spans and information overload, it's important to make a strong impression quickly. By using a hook in the beginning of a video, you can pique the viewer's interest and keep them engaged for the duration of the video. This can be particularly important on platforms like Instagram reels, where users are scrolling through content quickly and may only stop to watch something that immediately catches their eye. Once you've hooked them, you can then deliver your content in a fun, engaging way.

Chapter 5: BE RELEVANT TO THEM To maximize the effectiveness of your headline and content, it's important to be relevant to your target audience. If your content doesn't interest them, they won't engage with it or share it with others. By linking your message to what's already working in the online world, you can increase the likelihood of gaining views and shares. Popular content that frequently gets shared falls into five categories: inspirational, motivational, and aspirational; political/news; entertainment; comedic; and pets. Even if your brand isn't directly related to any of these categories, you can still use them to your advantage. By finding a way to connect your message to these popular trends, you can attract more attention to your content. To do this, start by analyzing your core message and hook point. Then, think about how you can tie in relevant and popular trends to your specific message. This could involve using a trending hashtag, incorporating a current event or meme, or even adding humor or cuteness to your content with the help of pets or a comedic approach. Overall, the key is to be relevant and connect with your audience on a level that resonates with them. By staying up-to-date with current trends and incorporating them into your messaging, you can increase your chances of success and reach a wider audience.

But how to stay relevant in this fast changing space? One way to ensure that your content stays relevant is to stay upto-date with the latest trends and topics in your industry or niche. This will allow you to create content that resonates with your target audience and engages them on a deeper level. By keeping an eye on trending hashtags and popular topics, you can also take advantage of social media algorithms and increase your visibility. Another way to make your content relevant is by tapping into the emotional needs of your audience. People are drawn to content that makes them feel something - whether it's joy, inspiration, or a sense of belonging. By creating content that addresses these emotional needs, you can establish a stronger connection with your audience and increase their loyalty to your brand. t's also important to consider the format of your content when thinking about relevance. Video content, for example, has become increasingly popular on social media platforms. By creating engaging and visually appealing video content, you can capture the attention of your audience and keep them engaged for longer periods of time. Ultimately, staying relevant in the constantly evolving world of social media requires a combination of creativity, strategy, and adaptability. By keeping your finger on the pulse of your industry and audience, and constantly experimenting with new formats and approaches, you can ensure that your content remains fresh, engaging, and effective.

Engaging people in video content is essential to keep their attention and prevent them from scrolling past your content. One effective way to engage your audience is to tell a story. People love stories and are more likely to watch a video until the end if it has a compelling narrative. You can use storytelling to make your brand more relatable and create an emotional connection with your viewers. Start with a strong opening that sets the scene and introduces the main character or topic. Then, build tension and create a sense of conflict or challenge that needs to be resolved. Finally, provide a satisfying resolution or conclusion that leaves your viewers feeling inspired or enlightened. By using storytelling in your video content, you can create a memorable experience that resonates with your audience and keeps them coming back for more. But what is this Challenge, Conflict & Resolution? Probably one of the easiest hack to write the craziest scripts in the market.

Chapter 6: SCRIPT IT RIGHT Challenge, conflict, and resolution are the fundamental elements of storytelling that help engage the audience and keep them invested in the story. Each of these elements plays a crucial role in building tension, creating an emotional connection with the audience, and ultimately resolving the story in a satisfying way. The challenge is the initial problem or obstacle that the protagonist faces. This challenge sets the stage for the rest of the story, creating the conflict that drives the narrative forward. The challenge could be anything from a personal struggle, a difficult task, or an external force that the protagonist must overcome. Conflict is the obstacle that the protagonist encounters while trying to overcome the challenge. This could be a variety of obstacles, such as a rival, an enemy, a natural disaster, or even their own limitations. Conflict raises the stakes and creates tension, making the audience invested in the outcome of the story. Resolution is the final outcome of the story, where the conflict is ultimately resolved. This resolution can take many different forms, such as a victory for the protagonist, a compromise, or a tragic ending. Regardless of the outcome, the resolution should be satisfying and tie up any loose ends from the story. By incorporating challenge, conflict, and resolution into storytelling, creators can craft narratives that keep the audience engaged from start to finish. These elements are essential to creating a sense of tension and resolution that resonates with the audience and leaves a lasting impact.

Here's are a few examples of challenge, conflict, and resolution: Example 1: Challenge: A character wants to climb a high mountain peak but has never climbed before. Conflict: The character faces a variety of conflicts while climbing the mountain, such as bad weather conditions, steep terrain, and fear of heights. Resolution: The character overcomes the challenges and conflicts by persisting through the difficulties, using proper equipment and techniques, and seeking help from a more experienced climber. They finally reach the peak and feel a sense of accomplishment and satisfaction.

Example 2: Challenge: A person wants to start a new business but has limited funds and no experience in entrepreneurship. Conflict: The person struggles to secure financing and develop a viable business plan. They also face self-doubt and fear of failure. Resolution: The person networks with successful entrepreneurs and seeks out mentorship. They research and refine their business plan, and eventually secure funding. They persevere through setbacks and eventually launch a successful business.

Here's an example from a popular Indian movie: 3 Idiots (2009) Challenge: The three main characters, Rancho, Farhan, and Raju, are engineering students who are struggling to cope with the pressures of academic excellence and societal expectations. Conflict: Rancho, who is the most unconventional and creative of the three, clashes with the strict and traditional approach of their professor, Viru Sahastrabuddhe, aka "Virus." The conflict intensifies when Virus singles out Rancho for his unorthodox methods and tries to sabotage his academics. Resolution: The resolution comes when Rancho, with the help of Farhan and Raju, exposes Virus's unethical practices and changes the mindset of the entire faculty and student body towards a more creative and innovative approach to education. The movie ends with Rancho, now a successful and influential scientist, reuniting with his friends and inspiring them to pursue their dreams, rather than conforming to society's expectations.

Now that you have enough information on this topic here's a quick exercise for you to find the Challenge, Conflict and Resolution from the following short stories. It'll help you develop the skills needed to analyse the stories. Once you have learnt how to analyse it, execution becomes easy. Exercise 1: Once upon a time, there was a clumsy chef named Bob. Bob wanted to impress his date by cooking her a fancy dinner. He carefully planned the menu, shopped for ingredients, and started cooking. However, Bob kept dropping things and burning the food. He spilled sauce on his shirt and burnt his hand on the oven. As the dinner was about to be served, Bob realized he had forgotten the main course in the oven! He quickly pulled it out, but it was so overcooked that it was inedible. Bob was embarrassed and didn't know what to do. Then, he had an idea. He quickly called a pizza delivery and pretended that he had ordered it for his date. When the delivery arrived, he tipped the delivery person generously and presented the pizza as his own creation. His date was pleasantly surprised and enjoyed the pizza, and Bob breathed a sigh of relief. He may not have cooked a gourmet meal, but he still managed to impress his date with his quick thinking and sense of humor. Now answer the following questions: What was the Challenge here? What was the Conflict of the story? What was the Resolution?

Exercise 2: John wanted to surprise his girlfriend on their anniversary with a fancy dinner at a restaurant. He made reservations at the fanciest place in town, and even bought a new suit for the occasion. However, on the night of the anniversary, John got stuck in traffic and ended up arriving an hour late to the restaurant. To make matters worse, he accidentally spilled wine all over his new suit and had to go to the restroom to clean up. When he returned to the table, he found that his girlfriend had ordered without him and was eating alone. Feeling embarrassed and frustrated, John tried to salvage the night by ordering an expensive bottle of wine. However, when the waiter brought the bottle to the table, John accidentally knocked it over and spilled it all over his girlfriend's dress. They both ended up leaving the restaurant covered in wine and feeling defeated. However, they ended up laughing about the experience and realizing that they didn't need a fancy dinner to enjoy each other's company. Now answer the following questions: What was the Challenge here? What was the Conflict of the story? What was the Resolution?

BONUS TIP FROM THE AUTHOR Dropping some "Gyan" for you all as we progress through the book: While reading a book can be a great way to gain knowledge and information, it is only through practical application that one can truly understand and internalize the concepts. It's like learning to swim - you can read about it in books or watch videos, but until you actually get into the water and try it yourself, you won't really know what it feels like or how to do it properly. The same principle applies to other skills and concepts as well. For example, if you are learning a new language, reading textbooks and practicing grammar exercises is important, but actually speaking with native speakers and immersing yourself in the language is the best way to improve your proficiency. If you are learning a new skill such as painting, or playing an instrument, reading books and watching tutorials can give you a basic understanding, but practicing and experimenting on your own is what will help you truly master the skill. It is through trial and error that we learn and grow. It's important to take what we've learned from books and other sources, and apply it in real-world situations to see how it works in practice. This hands-on experience not only helps us develop a deeper understanding of the subject, but also builds our confidence and helps us discover our own unique style and approach.

Chapter 7: Instagram Is An Open Lab It is essential to have a mindset of experimentation and constant improvement when it comes to creating content that resonates with your audience. To truly understand what works for your audience, you need to be willing to test, tweak and pivot until you find the right formula. It is important to be nimble and adaptable in the face of failure. You should learn from your failures and adjust your strategy accordingly, rather than being discouraged by them. To achieve this, you need to develop the habit of constantly testing and analyzing your audience's responses to your content. This will help you understand the effectiveness of your content strategies and generate immediate feedback loops. It is not enough to simply gather data and analytics - you need to be honest with yourself and objectively analyze the results to draw meaningful insights. When analyzing your content, consider why certain pieces of content performed well and others did not. By analyzing both the successes and failures, you can start to make hypotheses about your short- and long-term content strategies. Look for patterns in the content that encouraged engagement, follows, shares, and purchases. This information will help you refine your approach and create content that truly resonates with your audience.

Testing is an essential process in every industry, and it has proven to be effective for many successful individuals and companies. For instance, Thomas Edison's success in creating the lightbulb was largely due to his deliberate experimentation. Facebook, on the other hand, employs testing as a key strategy, with about ten thousand different versions running at any given time to test what will be most effective for users. The testing principle is based on the scientific method of theory, prediction, experimentation, and observation, which is broken down in business as plan, do, check, act. This involves testing everything, including seemingly trivial considerations like pictures and colors, styles of buttons, catchphrases, and the number of forms for users to fill out. By testing, learning, and using their learning as fuel, successful people in all walks of life keep falling until they learn how to succeed.

But what is Plan, Do, Check, Act? Plan-Do-Check-Act (PDCA) is a four-step model used in business for continuous improvement. It is also known as the Deming cycle. The model is a systematic and iterative approach to problem-solving that allows businesses to test and adjust their processes in order to achieve better results. The four steps are as follows: Plan: In this stage, businesses identify a problem, set goals, and develop a plan of action. This involves establishing what needs to be done, who will be responsible for doing it, and what resources will be needed. Do: In the second stage, the plan is put into action. This involves implementing the plan and carrying out the tasks identified in the planning stage. Check: In the third stage, the results of the plan are evaluated. This involves measuring the outcome and comparing it to the original goals. Businesses will analyze the data to see if the plan has been successful or if any adjustments need to be made. Act: In the final stage, the business takes action based on the evaluation in the check stage. If the plan was successful, the business will implement it permanently. If the plan was not successful, the business will adjust the plan and start the process again. This model is useful because it allows businesses to be proactive rather than reactive. By continuously evaluating and adjusting processes, businesses can improve their overall performance and achieve better results.

t's important to remember that testing and experimenting is an ongoing process. It's not a one-time thing. You need to keep testing, tweaking, and learning from the results. As the saying goes, "Rome wasn't built in a day." Similarly, you can't expect to hit a home run with your first try. Most people don't. You need to be patient and persistent. Keep testing and experimenting until you find what works best for your audience. And when you do, don't stop there. Keep pushing the boundaries and trying new things. That's how you stay ahead of the competition and continue to grow your audience. Remember, the more you learn from your tests, the better your content will be. So, take the time to analyze the results and use that intelligence to create even better content that resonates with your audience. One solution to avoiding laziness in testing and actually learning from the results is to establish a clear process for analyzing and interpreting data. It's not enough to simply run a test and look at the numbers; you need to have a plan for how to use that information to improve your content and strategy moving forward. One effective process for analyzing data is to use a system of hypothesis testing. This involves making an educated guess about what you think will work best, testing that hypothesis, and then analyzing the results to see if your hypothesis was correct. If it wasn't, you can adjust your approach and try again. Another key component of effective data analysis is to have a clear understanding of your key performance indicators (KPIs). These are the metrics that matter most for your specific business or project, such as click-through rates, engagement rates, or conversion rates. By focusing on these KPIs and tracking them closely over time, you can gain valuable insights into what's working and what's not.

Finally, it's important to remember that testing and experimentation are ongoing processes. Even if you achieve success with a particular strategy or piece of content, you should continue to test and refine your approach to stay ahead of the curve and maintain your competitive edge. By adopting a mindset of continuous improvement and staying committed to testing and learning, you can maximize your chances of success in any endeavor. Another important factor in the testing process is to be patient and persistent. As mentioned earlier, success rarely happens overnight. It takes time, effort, and a lot of trial and error to find the content that resonates with your audience. Therefore, it's crucial to stay committed to the process and not give up after just a few failed attempts. It's also important to stay organized and keep track of your testing results. Use a spreadsheet or other tool to document the different variations you've tried, the engagement rates, and any other relevant metrics. This will help you see patterns and trends over time and make more informed decisions about future testing. One way to speed up the testing process is to leverage the power of data analysis tools. Many social media platforms offer analytics dashboards that provide insights into user behavior, content performance, and other valuable metrics. By using these tools, you can quickly identify which types of content are working well and which ones need improvement. In addition, don't be afraid to seek out feedback from your audience. Ask them directly what they like and don't like about your content, and use their responses to guide your testing efforts. You can also look at comments, shares, and other forms of engagement to see what topics and formats are generating the most interest.

Ultimately, the key to successful content creation is to keep testing, learning, and adapting. By staying open to new ideas, staying organized, leveraging data analysis tools, and seeking out feedback from your audience, you can create content that truly resonates and drives results. When it comes to Instagram growth, there are several KPIs that can be used to track progress and measure success: Follower Growth: This is the most obvious KPI for Instagram growth. The number of followers you have can indicate how well your content is resonating with your audience and how effective your growth strategies are. Engagement Rate: Engagement rate measures the level of interaction your followers have with your content. It includes likes, comments, shares, and saves. A high engagement rate indicates that your content is valuable and engaging to your audience. Reach: Reach is the number of unique users who see your content. It's important to track because it shows how effectively you're reaching new people and expanding your audience. Click-through rate (CTR): This measures the number of clicks on a link in your bio or a call-to-action button on your posts. CTR is important for tracking how well your content is converting followers into website visitors or customers. Hashtag Performance: Hashtags can be a powerful tool for reaching new audiences. Measuring the performance of your hashtags can help you identify which ones are driving the most engagement and reach. Overall, it's important to regularly track these KPIs and adjust your Instagram strategy accordingly. By focusing on these metrics, you can identify areas for improvement and optimize your content to drive growth and engagement.

In addition to the KPIs mentioned earlier, another important one for Instagram growth is engagement rate. Engagement rate is a measure of how much your followers interact with your content. This includes likes, comments, shares, and saves. A high engagement rate indicates that your content is resonating well with your audience, which can lead to increased visibility and growth. How to calculate the Engagement Rate? To calculate your engagement rate, divide the total number of engagements (likes, comments, shares, and saves) by your total number of followers, and then multiply by 100 to get a percentage. For example, if you have 10,000 followers and your post received 500 likes, 50 comments, and 20 shares, your total engagements would be 570. To calculate your engagement rate, you would divide 570 by 10,000 and then multiply by 100 to get a 5.7% engagement rate. It's important to track your engagement rate over time and compare it to industry benchmarks to ensure you are performing well. Some factors that can impact your engagement rate include the quality and relevance of your content, the time of day you post, and the use of hashtags and other engagement tactics. Ultimately, monitoring and improving your KPIs can help you achieve sustainable Instagram growth and build a loyal following of engaged fans.

Chapter 8: Shareability Is The Key To Success As you may have already realised, the key metric for rapid growth on Instagram is shareability. It indicates that your content is striking a chord with your audience. By encouraging people to share your content, you can organically spread your message and differentiate yourself from the competition. Regularly sharing a variety of high-quality content is crucial to maintaining momentum and increasing the likelihood of going viral. To build a substantial following and achieve sustainable growth, prioritize creating content that is highly shareable. Simply posting random content and hoping to maintain viewers' attention won't work. The most effective approach is to develop a strategy that actively engages and involves your followers, which can lead to rapid growth, particularly on Instagram. To further amplify your content's shareability on Instagram, you should consider incorporating certain elements into your posts. For instance, visually appealing graphics and videos, compelling headlines, and relevant hashtags can all increase the likelihood of your content being shared by users. It's also important to ensure that your content provides value to your audience and aligns with their interests. In addition to creating shareable content, it's equally essential to maintain a consistent posting schedule. By establishing a regular posting cadence, you can keep your audience engaged and build a sense of anticipation for your next post. Furthermore, consistent posting can help establish your brand's presence and credibility on Instagram. Another key factor to consider is engaging with your followers.

Responding to comments and messages, soliciting feedback, and actively participating in conversations can help foster a sense of community and loyalty among your audience. By building meaningful relationships with your followers, you can increase the likelihood of them sharing your content and recommending your brand to others. Consistency, value, and engagement are also critical elements that can help increase your content's reach and drive sustained growth. By focusing on these factors and continuously refining your strategy, you can achieve long-term success on Facebook. It is easy to get someone to like or view a piece of content, but ultimately, this does not hold much significance. While it may be a good ego boost, it does not generate any meaningful results. On the other hand, when someone shares your content, it indicates that your message is resonating with them. Taking action is crucial since you need your audience to engage with your content or make a purchase. Influencers on social media platforms understand the significance of getting their content shared and focus their efforts on achieving this goal. Getting his content shared should be your primary objective. Do not be concerned with the number of views his videos receive, but rather the number of shares. This is because when people share your content, they are helping to amplify your brand, spreading your message and giving you a more powerful voice. A share on Instagram is the most significant indicator of a successful post. Sharing content endorses it as one's own and demonstrates that people believe in and support the message.

What happens when People share your post on Instagram: When people share your posts, it drives your content to a broader audience on the platform. Instagram algorithms are designed to display highly shared content to more users, and overall post performance is highly correlated with the frequency of shares. The platform rewards sharing, and it is in your best interest to capitalise on this. To achieve maximum reach and impact on Instagram, it is essential to focus on creating highly shareable content that resonates with your audience. In summary, sharing is a vital metric to consider when evaluating the success of your content on Instagram. It is a powerful tool that can amplify your message and increase your brand's reach and impact on the platform.

Chapter 9: Don't Ask, Give it away! It's important to approach content creation by thinking about what you can offer your audience, rather than what you want or need from them. The goal should be to touch your audience on an emotional level, inspiring them, connecting with them, or moving them in some way. Every-time you write something new, ask yourself these questions: • Why am I here? • How can I provide service and value to others? • If this were the last video I was ever going to make, what would it say? • If this is going to be the best video on this topic, how can I make it the best video ever? What will present the content in the best way it’s ever been presented before? • Why do I share the content that I share? • What do I like about the content I see? • How can I have a meaningful impact on the world? When it comes to creating content, it's important to look for experiences in your own life that you think others might relate to. Sharing your vulnerabilities and being honest with your audience can help them feel a closer connection to you and your emotions. This approach can make your content more relatable and relevant to your viewers' lives. In today's age of connection, it is ironic that we are actually becoming more disconnected in many ways. Loneliness has become a significant epidemic in the country. Anxiety is another prevalent issue that may be caused by information overload. Therefore, it is crucial to strike a balance and provide a genuine emotional connection with the material.

Creating and sharing valuable content can have a significant impact on people's lives. By providing useful information, entertainment, or inspiration, you can brighten someone's day or improve their knowledge and skills. Your content may even have the power to change someone's life for the better, whether by introducing them to a new perspective or helping them overcome a challenge. In addition to the benefits to others, creating and sharing valuable content can also be incredibly rewarding for you as the content creator. Knowing that you are making a positive difference in people's lives can give you a sense of purpose and fulfillment. It can also help you build a loyal audience of followers who appreciate your work and look forward to your next creation. So, take the time to think about the content you share and the impact it may have on your audience. Ask yourself how you can provide value, whether it's through sharing helpful tips and insights, entertaining and engaging content, or inspiring stories and messages. With a thoughtful and intentional approach, you can make a difference in people's lives and create a meaningful legacy for yourself. Creating an emotional connection with viewers is an essential element in making your content relevant to your audience. Think about how your content will make viewers feel and they’ll be much more likely to share it with others. Always be conscious of your end goal and why you share your content.

Chapter 10: Sharability Is The Key To Success Creating shareable content is crucial for growing and maintaining an engaged audience. Shareable content is material that people find valuable enough to share with others, typically through social media channels, which can lead to a wider reach and more exposure for your brand or message. The shareability factor can be increased by creating content that is not only informative but also entertaining or emotional in some way, which encourages people to share it with their own networks. However, it's not enough to simply focus on selfpromotion to achieve success. Prioritizing the needs of others, being generous, and serving your audience will set you apart and make your content more appealing to them. When you put the needs of others first, you build trust, loyalty, and a sense of community around your brand or message, which can lead to long-term success. Another critical element to consider is the importance of headlines. Headlines are the first thing people see when they come across your content, and they can make or break whether someone clicks through to read or watch it. A well-crafted headline that is clear and intriguing will attract more viewers and increase the likelihood of your content being shared. Emotions are another powerful tool for creating engaging content. People are more likely to share content that makes them feel something, whether it's happiness, sadness, anger, or awe. Connecting with your audience on an emotional level can help to build a stronger bond between you and your viewers, which can lead to more shares, likes, and engagement.

If you want your reel to be seen and shared, it's a good idea to include a clear and compelling call-to-action (CTA) that encourages viewers to engage with your content. But what should you put in a CTA? Here are some CTA's that can help increase the sharability of your reel: 1. Tag a friend: Encourage viewers to tag a friend who would enjoy or benefit from your content. This not only increases the likelihood of your reel being shared but also helps to expand your audience. 2. Share this reel: Explicitly ask your viewers to share your reel if they found it valuable or entertaining. This can increase the reach of your content and help it go viral. 3. Follow for more: Encourage viewers to follow your account to see more content like the reel they just watched. This can help to increase your overall audience and make it more likely that your content will be shared in the future. 4. Use a branded hashtag: Encourage viewers to use a specific hashtag when sharing your reel on their own social media accounts. This can help to increase the visibility of your brand and make it easier for you to track the reach of your content. 5. Ask for feedback: Ask viewers to leave a comment with their thoughts or feedback on your reel. This not only increases engagement but also provides valuable insights that can help you improve future content. Just remember to keep your CTAs clear, concise, and relevant to your content to maximize their effectiveness.

Chapter 11: The Analytics Understanding your audience on Instagram is essential for any brand or business looking to grow and succeed on the platform. Instagram analytics provide valuable insights into who your audience is, when they’re most active, and what type of content they engage with the most. This level of understanding can help you develop a content strategy that resonates with your audience and drives results for your brand or business. Without it, you may be working in the dark, creating content that doesn't connect with your audience and isn't driving the desired outcomes. However, navigating Instagram analytics can be challenging, especially for those who are new to the platform or social media marketing in general. Finding the right metrics to track and knowing how to interpret them can be easier said than done. Every brand or business has its own unique goals, whether it's growing a follower count, increasing clicks, or driving conversions. This means that the most important metrics will differ on a case-by-case basis, and it's essential to identify your specific goals and objectives before diving into your analytics data. Once you've identified your goals, you'll be able to get much more out of your Instagram analytics. By monitoring the right metrics, you can see what's working and what's not, and make informed decisions about your content strategy moving forward. For example, if your goal is to increase engagement, you'll want to pay attention to metrics like likes, comments, and shares. If you're focused on growing your follower count, you'll want to monitor your follower growth rate and track what types of content are driving the most new followers.

Having a clear understanding of your goals and objectives will also help you identify which metrics to prioritize in your reporting. With so much data available in Instagram analytics, it's easy to get overwhelmed and lose sight of what's most important. By focusing on the metrics that matter most to your specific goals, you can streamline your reporting process and ensure that you're measuring the right things. In addition to measuring engagement, Instagram analytics can also help you understand your audience demographics. You can see the age, gender, location, and other important information about your followers. This data can be extremely valuable in developing targeted campaigns and tailoring your content to appeal to your specific audience. To access these analytics, you need to have an Instagram Creator account, which is free to set up. Once you have a Creator account, follow these steps to access your analytics: 1. Open the Instagram app and go to your profile. 2. Tap the three horizontal lines in the top right corner. 3. Select "Insights" from the drop-down menu. 4. Here you can see an overview of your account's performance, including metrics like follower count, reach, and engagement. 5. To see more detailed analytics, tap on specific sections such as "Content," "Activity," or "Audience." Within each section, you'll be able to view a variety of metrics that can help you understand how your content is resonating with your audience. For example, under "Content," you can see which posts are getting the most engagement and impressions. Under "Activity," you can view insights on how many accounts you've reached, profile visits, and website clicks. Under "Audience," you can learn more about your followers' demographics, including age, gender, and location.

Chapter 12: Creator Vs Business Accounts Instagram offers two types of accounts to users: Creator and Business. While both account types provide access to Instagram analytics, there are some differences between them. Creator accounts are tailored towards influencers, public figures, and content creators who are looking to build their personal brand on the platform. They come with special tools and features that help users manage their content and audience more effectively. Creator accounts offer additional benefits, such as access to more detailed insights about their followers, including their age range, gender, and location. This can be particularly useful for creators who want to target specific audiences or understand their follower demographics better. Business accounts, on the other hand, are designed for companies and brands that want to promote their products or services on Instagram. They come with additional features, such as the ability to create ads and promote posts, as well as access to Instagram Shopping. With a business account, companies can link their Instagram account to their website, allowing users to easily shop for products directly from their Instagram page. Moreover, business accounts also provide access to more advanced analytics tools, such as data about website clicks and conversions. These insights are critical for companies to evaluate the effectiveness of their Instagram marketing campaigns and make data-driven decisions about their social media strategy. By analyzing data like website clicks and conversions, businesses can identify areas where they need to improve or optimize their content for better results.

Instagram's Creator account has certain advantages over Business accounts, especially if you're looking to stay up-to-date with the latest trends and features. One such feature is the ability to use trending audio, which is not available on Business accounts. This is a great tool for content creators who want to create engaging videos or reels using popular songs or sounds. Trending audio is a crucial part of the Instagram experience, especially for content creators who want to engage their audience with entertaining and engaging content. With a Creator account, users can tap into Instagram's vast library of trending audio and use it in their content. This not only makes their content more engaging and shareable but also helps them stay relevant with the latest trends. Creator accounts also come with features such as the ability to tag brands in sponsored posts, access to in-depth insights about followers, and the ability to filter messages, comments, and DMs. All these features make Creator accounts an ideal choice for influencers, public figures, and content creators who want to build their personal brand on the platform and engage with their audience in a more effective way.

Chapter 13: Reading The Analytics You might think what are the best metrics to track on Instagram? Since there are a ton of them and one could easily get confused and overwhelmed with them. Instagram metrics vary in their ability to provide actionable insights for your growth. Some metrics can provide rich insights into the performance of your content, while others may not be as informative. Therefore, it is important to focus on the five key metrics that can offer the most valuable insights to track your progress and improve your content strategy: The Mighty Follower Count: Your Instagram follower count is a crucial metric that has a significant impact on your account's performance. It affects various aspects such as the reach of your posts, engagement levels, and website clicks. Having a larger following translates to more reach, engagement, and clicks. Monitoring your follower growth rate is a great way to assess your account's health. You should not only track the number of followers gained but also the rate at which your follower base is expanding over weeks, months, and years. It is essential to analyze your follower growth rate over time rather than solely focusing on your current follower count. For instance, suppose your follower count increased by 1% in January, 2% in February, and 8% in March. In that case, it indicates that your account is progressing towards viral growth, indicating that you're making strides in the right direction. However, if your follower growth rate was 8% in January, 2% in February, and 1% in March, it suggests that your account is growing more slowly, perhaps due to changes you've made to your Instagram strategy or content. A negative growth rate implies that your account is losing followers, indicating that something is wrong and requires attention.

But, Instagram Insights does not offer data on follower growth. Although it does display the number of followers you've gained or lost in comparison to the previous week, it lacks follower growth analytics over time. To overcome this issue, you have two options: either maintain a record of your follower count manually each day/week/month in a spreadsheet and calculate the percentage change yourself, or utilize an Instagram analytics tool that tracks and examines your followers' growth over time on your behalf. The Crazy Reach: Reach is a valuable metric on Instagram as it indicates which of your posts are appearing in the feeds of the most viewers. The reach of your posts is determined by various factors such as the level of engagement your post receives, the amount of time users spend viewing it, and the time of day you publish it. Hence, reach provides a general idea of the popularity, timing, and engagement of your posts. If your posts reach a high percentage of your followers, it suggests that users are spending a significant amount of time viewing and engaging with them. It could also indicate that your posting schedule is effective. To determine which of these factors is responsible, you should check your engagement rate. If you notice a decrease in your average post reach, you should consider when you are publishing content in comparison to when your followers are active.

The King Of Them All - Engagement Rate What is engagement on Instagram exactly? Engagement is the total number of likes, comments, and saves on your post. You can see the total engagement on all your posts by adjusting your filters within the Instagram Insights: But if you want to truly determine how interesting your posts are, engagement rate is a more accurate metric than just total engagement. This is because engagement rate indicates the percentage of people who interacted with your post out of the total number who saw it. For instance, if two posts receive the same amount of engagement but have vastly different reach, the one with lower reach is actually more compelling, as evidenced by a higher engagement rate. Although Instagram Insights does not display engagement rate, it can be easily calculated by dividing the total number of post engagements by its reach, then multiplying the result by 100 to obtain a percentage. Say your latest video gets 100 engagements and 1000 reach. (100/1000) x 100% = 10% engagement rate. As easy as that. Or there are a tons of tools available for free on Google: Just search for Instagram Engagement Rate Calculator. The average engagement rate (ER) on Instagram varies based on the number of followers, with accounts having: 1M or more followers having an average ER of 1.97%, 100K-1M followers having an average ER of 2.05%, 20K-100K followers having an average ER of 2.15%, 5K-20K followers having an average ER of 2.43%, 1K-5K followers having the highest average ER of 5.60%.

Chapter 14: TAKE ACTION After you have collected all your Instagram data and gained audience insights, you can use the information to enhance your marketing efforts. Here are some suggestions on how to utilize Instagram analytics to attain better outcomes. 1. Try Changing The Day Or Time Of Posting Changing the day and/or time when you post can make a significant difference in how well your content performs on Instagram. While there's no universal "best" time to post, you can determine the optimal posting schedule for your brand using Instagram analytics. This can be achieved by analyzing your audience's behavior patterns and evaluating the performance of your previous posts. 2. See What Has Worked In The Past It's possible to identify the most successful Instagram stories and posts based on metrics such as impressions, reach, and engagement. After reviewing your top posts, you may notice trends emerging. For instance, your giveaway posts might get the most comments, while your photo with a celebrity is likely to receive the more likes. Armed with this information, you can tweak your content to boost engagement. For example, you might choose to post more landscape photos from your community to drive engagement. 3. Here's a secret about Instagram Stories: The debate on whether posting more frequently leads to better results on social media has been ongoing. While some brands report positive outcomes with increased posting frequency, others experience the opposite effect.

To determine the optimal posting length and how many individual stories generate the highest completion rate, a research examined the experiences of top brands. The completion rate is measured by counting the number of times a user watched a brand's stories from the first frame to the last frame within the 24-hour time limit. The research suggests that posting one to seven Stories is the optimal length, as completion rates drop below 70 percent after seven Stories. However, it's important to note that this is not a hard limit, and experimentation with different story lengths is crucial to determine what works best for your page. A possible explanation for this result is that individuals tend to have more available time to watch Instagram Stories during certain times of the day, such as before work, during lunch breaks, and after work in the evenings. Therefore, publishing your Stories during these optimal periods can provide them with an added advantage.

Chapter 15: FINAL WORDS As I look back on my journey from zero to 400K followers on Instagram, I come to the realization that my success on the platform goes beyond mere numbers. Of course, having a large following is great, but the true value of Instagram lies in the connections you make with others, the stories you share, and the impact you have on people's lives. It's not just a platform for showcasing your life or business, but a community of individuals who share your passions, struggles, and aspirations. As you strive to grow your following, remember that the key is not only to increase the numbers but also to build meaningful relationships with your followers. Take the time to engage with them, respond to their comments and messages, and show genuine interest in their lives. By doing so, you'll not only create a loyal following but also develop a network of friends who will support you both online and offline. Don't underestimate the impact you can have on people's lives through your Instagram presence. You have the power to inspire, motivate, and uplift others with your content. Use your platform to spread positivity, share your personal story, and advocate for causes that matter to you. By doing so, you'll attract like-minded individuals who share your values and vision, and create a positive impact in the world. Growing your following on Instagram is important, but it's not the only measure of success. Focus on building authentic relationships with your followers and using your platform to make a difference in the world. You'll not only achieve your goals but also create a fulfilling and purposeful experience on Instagram.