Success Secrets of the Online Marketing Superstars. 9781613083024, 1613083025
Eager business owners gain access to the playbooks of 23 of today's most respected and well-known online marketers,
588 43 1MB
English Pages 507 Year 2015
Table of contents :
Cover
Title Page
Copyright
Contents
Acknowledgments
Introduction
Section I: Strategy, Conversion, and Mindset
Chapter 1: The New Rainmaker: Why Building Your Own Digital Media Platform Is Smarter than "Marketing"
Chapter 2: Youtility: Why Smart Online Marketing Is about Help, Not Hype
Chapter 3: Total Online Presence: The Seven Essential Stages
Chapter 4: Creating Your Social Media Strategy
Chapter 5: The No-Baloney Essentials of Content Marketing That Work
Chapter 6: Website Conversion: Turning Strangers into Customers. Chapter 7: The Shift to Visual Social Media: How to Create Visual Content that People Love to ShareSection II: Traffic
Chapter 8: How to Use Short-Form Microcontent to Amplify Your Visibility on the Web
Chapter 9: Perfecting PR: How to Quickly Attract Attention, Clicks, and Customers
Chapter 10: SEO that Gets Results Today-and Tomorrow
Chapter 11: Email Lists: How to Create, Build and Maintain an Engaged, Responsive List
Chapter 12: Let There Be Links, But What Kind?
Section III: Leveraging Apps
Chapter 13: How to Create and Implement a Facebook Strategy that Converts. Chapter 14: Connecting with Clients, Getting More Traffic, and Making More Sales Using Pinterest MarketingChapter 15: Video Marketing: How to Win in a World Gone Video
Chapter 16: LinkedIn Prospecting Strategies that Convert Connections into Clients
Chapter 17: Google+: A Social Media Toolbox for Every Business
Chapter 18: How to Attract Leads and Drive Sales with Podcasting
Chapter 19: Instagram for Business: How to Brand Your Business and Build a Loyal Following
Chapter 20: It's Time to Add Twitter to Your Core Marketing Strategy. Chapter 21: So Many Choices! How to Determine the Best Sites and Content Strategy for YouChapter 22: What You Need to Know about Mobile Marketing
Chapter 23: How to Build an Award-Winning Blog in Six Months
Chapter 24: How to Build a Loyal, Die-Hard Following of People Waiting for Your Next Offer
Chapter 25: Epilogue
Index.
