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Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, unc
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This book is about making decisions driven by experience. In this context, a scenario is an observation that comes from
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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of
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Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy th
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In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management
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Scenario planning is a long and well-established approach to help leaders create novel insights and challenge what they
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This volume introduces and describes the use of scenario planning in libraries. Scenario planning can be used to build p
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Nothing has rocked the foundations of the world, including the business world, more than the COVID- 19 pandemic. As busi
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