Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, unc
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This book is about making decisions driven by experience. In this context, a scenario is an observation that comes from
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Current planning practices have largely neglected the needs of the Lesbian, Gay, Bisexual, and Transgender (LGBT) commun
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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of
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This volume introduces and describes the use of scenario planning in libraries. Scenario planning can be used to build p
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What does plausibility mean in relation to scenario planning and how do users of scenarios assess it? Despite the concep
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Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy th
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