Strategic and Innovative Pricing: Price Models for a Digital Economy [1 ed.] 0367148706, 9780367148706

This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitise

532 22 2MB

English Pages 182 Year 2020

Strategic and Innovative Pricing: Price Models for a Digital Economy [1 ed.]
0367148706, 9780367148706

This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitise

548 81 4MB Read more

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective leve

1,656 141 6MB Read more

Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis

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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a

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...........Feel free to visit pricetoscale.com to find my consulting options Chances are that you are leaving money on

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Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing

748 154 13MB Read more

Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in bu

430 88 4MB Read more

The basics of the digital economy are disclosed in this tutorial. The correlations between the concepts "digital ec

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Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative bus

1,045 66 3MB Read more