Social media, organizational identity and public relations: the challenge of authenticity 9781315160443, 1315160447, 9781351662512, 1351662511

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English Year 2019

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Social media, organizational identity and public relations: the challenge of authenticity
 9781315160443, 1315160447, 9781351662512, 1351662511

Table of contents :
Introduction --
Communicatively constituted organizations, plausible? --
Critical sensemaking (CSM) in a virtual environment --
Methodology --
Plausibility, authenticity and collective enactment --
Crowdfunding : collective organizing and virtual identities --
Plausibility and legitimation --
Volkswagen : truth, accuracy and plausibility --
Engagement and enactment --
#MarchAgainstMonsanto : social movements, extracting cues, and the ongoing nature of sensemaking --
Conclusion.

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