Social Media Commerce For Dummies 9781118297933, 9781118299432, 9781118461501, 1118297938

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social netw

344 101 19MB

English Pages 384 s Year 2012

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Table of contents :
Introduction 1 Part I: Prepping for Social Media Commerce 7 Chapter 1: Social Media Commerce and Your Bottom Line 9 Chapter 2: Competing in the Social Media Realm 25 Chapter 3: Creating a Social Media Policy 47 Part II: Adapting Your Web Presence 53 Chapter 4: Passive Engagement: Creating a Social Persona through Your Website 55 Chapter 5: Active Engagement: Connecting Directly with Your Customers 75 Chapter 6: Claiming Your Space on Review Sites 89 Chapter 7: Knowing Where to Share Your Content 101 Part III: Casting for and Catching Customers 117 Chapter 8: Finding Your Customer on the Social Web 119 Chapter 9: Seizing the Social Media Conversation 143 Chapter 10: Cashing In: Doing Real Business Online 163 Chapter 11: Building Revenue through Links and Deals 177 Chapter 12: Making a Direct Hit with Mobile 193 Part IV: Supporting Your Social Media Commerce Efforts 203 Chapter 13: Handling Customer Service without Picking Up the Phone (Well, Almost) 205 Chapter 14: Monitoring Your Online Reputation 219 Chapter 15: Marketing in a Social Way: New Media Advertising 235 Chapter 16: Improving Productivity with Apps and Widgets 251 Part V: The Par t of Tens 259 Chapter 17: Ten Ways to Build an Online Presence Now 261 Chapter 18: Ten Ways to Get Social Media Feedback 273 Glossary 283 Index 293

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