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This textbook provides students with real-world social marketing case studies from different countries and regions aroun
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Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into th
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This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing B
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For years, students of social movements and other forms of contentious action have been sharply divided over what motiva
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