Selling the American People: Advertising, Optimization, and the Origins of Adtech 0262545446, 9780262545440

Selling Themselves: The Emergence of Canadian Advertising 9781442679733

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada chang

158 33 18MB Read more

Rotary International and the Selling of American Capitalism 9780674989795, 0674989791

Rotary International spreads America's good news. The organization spent the interwar years convincing Main Street

1,030 11 9MB Read more

Democracy and the Origins of the American Regulatory State 9780300216318

Political scientist Samuel DeCanio examines how political elites used high levels of voter ignorance to create a new typ

269 93 1MB Read more

Thomas Hutchinson and the Origins of the American Revolution 9780814738177

Rarely in American history has a political figure been so pilloried and despised as Thomas Hutchinson, Governor of Massa

209 11 2MB Read more

The Puritan Origins of American Patriotism 9780300137675

In this absorbing book, George McKenna ranges across the entire panorama of American history to track the development of

371 55 1MB Read more

Advertising and Personal Selling [1 ed.] 9789350437131, 9788183189026

An authentic, simple and crisp presentation of the subject matter. Various concepts have been explained in a lucid, prag

159 13 16MB Read more

Origins and ideologies of the American Revolution [Unabridged] 9781682764893, 1682764893

The years between 1760 and 1800 rocked the Western world. These were the years when colonists on the eastern fringes of

770 131 4MB Read more

Jewish Mad Men: Advertising and the Design of the American Jewish Experience 9780813563770

It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious,

170 15 28MB Read more

Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany 9780804788830

The first in-depth study of the role played by advertisements and commercial culture in legitimizing and stabilizing the

196 4 4MB Read more

Asian American Dreams: The Emergence Of An American People 9780374527365

1,566 146 14MB Read more