A unique guidebook to B2B marketing and sales for practicing and aspiring managers. In SEAMLESS: Successful B2B Marketi
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The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much ha
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This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB comp
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Dieser Sammelband der Sales Excellence für den Jahrgang 2018 bietet Ihnen fundiertes Fachwissen im Bereich Vertrieb Wenn
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Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exc
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Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and expla
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Dieses Lehrbuch bietet einen umfassenden Überblick über die Vermarktung und den Vertrieb von Produkten und Dienstleistun
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